The concept is pretty nearly self-explanatory, but you can read more about it by clicking the link above, or going straight to the creators' site. Basically, pretty women who normally strip to their pasties and juggle flaming batons turn over a new page (pun borrowed from the Globe and Mail) to get naked and read books out loud. Any books at all.
Sexist? Sure. Pretentious? You betcha. And creepy, too. Consider this:
Shudder. And yet creepy sexist pretension had a place in our hearts, back in the 80s, and we'd be lying if we said it was entirely homeless even today.