Courtesy of Ernest Hemingway, the annual running of the bulls in Pamplona long since ceased to be a curious local custom. It is, and has been for decades, an embarrassing cliche -- affluent foreigners crowd the town and try to pretend that they too have are nursing an unspeakable pain, which they mask behind the veneer of world-weary sophistication and feats of reckless athleticism. Except that they're really a podiatrist from Norway and a data-systems analyst from Dallas, or whatever.
Basically, its a branch of Euro-Disney. With bulls.
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